Construction Kings vs Green Shield Deck Builders

When homeowners in West Michigan start researching deck builders, two companies often come up: Construction Kings and Green Shield Deck Builders.

Green Shield has built many decks throughout the region and they are known for producing a very large number of projects each month. But homeowners often ask us an important question:

What actually makes Construction Kings different?

The biggest differences usually come down to Five things: who builds the deck, the materials used, pricing structure, attention to detail, and the sales experience.

1. Owner-Operated Deck Builders

Construction Kings is an owner-operated company. That means the same people who meet with you and plan your deck are the ones who actually build it.

Our owners work directly on the job sites every week. Because of that, every project receives the same level of care and responsibility we would expect on our own homes.

Many larger companies operate differently. They often rely on multiple crews to complete projects.

Some homeowners prefer a larger production company. Others prefer knowing exactly who is building their deck and being able to communicate directly with the people doing the work.

2. Deck Board Quality

Decking material plays a major role in how long a deck will last.

Both Construction Kings and Green Shield install decking produced by the same manufacturer. However, the product lines are different.

Green Shield commonly installs True North decking, which is a great composite deck board.

Construction Kings installs premium PVC decking such as
Clubhouse PVC Decking, which is a higher-end product line produced by the same manufacturer.

PVC decking typically offers:

• Longer lifespan
• Better moisture resistance
• Lower maintenance
• More realistic wood grain finishes

Many homeowners choose PVC because it can last 35–50 years when installed properly.

3. Pricing and Overhead

Another difference homeowners notice is pricing.

Large production companies usually carry higher overhead costs such as large sales teams, advertising budgets, and multiple crews.

Construction Kings runs a much leaner operation. Because we are owner-operated, we do not carry the same level of overhead.

This often allows us to install higher-end materials while keeping the overall project price competitive, if not lower.

4. Attention to Detail

Green Shield is known for completing a very high number of decks each month. That level of production is impressive and shows how established their operation is.

Construction Kings takes a different approach.

Rather than focusing on high production volume, we focus on building a smaller number of decks with careful attention to detail. Every project receives the time needed to make sure framing, board spacing, and finishing touches are done correctly.

For many homeowners, the question becomes simple:

Do you want a production deck, or a deck built with extra time spent on the details?

5. A More Relaxed Sales Process

Some companies use dedicated sales teams whose only job is selling decks.

At Construction Kings, the 2 handsome gentlemen who meet with homeowners are also directly involved in building decks. Our team spends more time installing decks than practicing sales techniques.

This usually creates a more relaxed consultation experience. Homeowners can ask real construction questions and receive answers from the people who actually build the decks.

That means when we look at your existing deck and help you decide between a deck reface or a full rebuild, your deck is being evaluated by an experienced builder — not just a salesperson.

Because of that, homeowners receive honest feedback about the structure, framing, and long-term safety of the deck. Sometimes a reface makes sense. Other times the structure needs replacement.

Our goal during consultations is simple: help homeowners make the right decision for their deck, not just sell the biggest project possible.

6. Railing Strength and Code Compliance

Deck railings play an important role in safety. Not every railing system on the market performs the same in structural testing.

Construction Kings installs aluminum railing systems that pass all required structural code tests, not just selected testing standards. Some railing designs might look great, but don’t pass all of the sustained weight-bearing testing…. Ours do 😉

Many of our projects include systems such as
Ultralox aluminum railing, which provides strong lateral support while maintaining a clean modern appearance.

Choosing the Right Deck Builder

Both Construction Kings and Green Shield Deck Builders have built many decks throughout West Michigan.

Choosing the right builder ultimately comes down to what matters most to you:

• Owner-operated craftsmanship
• Premium decking materials
• Lower overhead pricing
• Attention to detail
• A relaxed consultation experience

At Construction Kings, our mission remains simple:

Build decks that homeowners never have to worry about again.

If you are planning a new deck project, you can also explore the materials we install on our
deck boards and railing options page.